Characteristics of Luxury Hotels

Boutique hotels have their own distinctive class and style. These hotels can make anyone feel pleased with his/her choice. The atmosphere of such hotels is vibrant with different kinds of furnishings and artifacts. Every place of the hotel, from lobby, dining hall to rooms exudes its own grandeur. The plush environment of such hotels are complimented by the style quotient of the guests staying there.

Such hotels are not open for commoners due to which they do not contain the simplicity of plebeian. The guests at these hotels have their own dressing styles and codes. The corridors of such hotels come alive with international clothing brands sported by elite guests. Even the smell of the perfumes makes guests realize that they are in distinguished company. Therefore, such hotels are gaining a reputation.

Luxury hotels have become the mandatory choice for any person who desires to go on exotic holidays. When you are in a location like the Bahamas or Maldives, then how can you miss the fun of staying in beach front resorts? They offer back massages with sand as you lie on your back on the shore. It is a different experience to be drinking booze as you stand in still water in the swimming pools. It is like being part of a regal lifestyle. With chauffeur-manned cars arrive to escort you to and from airports, one discovers the value of money. When people come to such hotels, they are given conventional welcome making them feel respected.

In such hotels, you are revered, with amenities and indulgences. From food to excursions, here the tourists are worshipped. Every tourist is unique with his demands met at the speed of light. He can exercise his own freedom and choices, and not shy from them unlike in any other place. So, stay at such paradisiacal high-class hotels for a royal treatment.

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Rural Boorish Culture Subdued Urban Glitter

Albert Longfellow belongs to a middle class family of farmers. He was an enterprising young fellow whose aim in life was to achieve success and fame. He also knew the importance of getting educated and acquiring knowledge. The small town boy of farmer’s family has lived most of his life in remote places. His interaction and friends circle has its own limitations. Therefore, he chalked out new strategies to achieve his desired goal. He has few friends from school and some from the city’s urban elite. He was a voracious reader and wanted to discuss among his circle of friends. The school mates have peripheral feedback, whereas the urban elites have meaningful contributions adding knowledge and confidence. He used to spend reasonable time alone near the beach. In the dawn, he went to his favourite spot and started speaking loudly on predetermined topics. While doing so he learnt the art of speaking. He knew exactly when to emphasis and become powerful and when to become soft and slow. He was growing in stature both physically and mentally. He completed his schooling with distinction. He secured admission in an Ivy university and was preparing to study law. At no stage in life, he compromised on quality. He was keen on learning from anybody as long as knowledge was flowing. He also became a popular figure in the school. He was also a lonely person as he was an orphan. His friend from urban city dwelling was a girl Michele, who was rich yet simple in nature.

He bid adieu to the suburban dwellers, school teachers and friend prior to leaving his hometown. He was given a warm sendoff and conveyed a lot of best wishes. He arrived in the city and met Michele at the university. Michele knew the boorish environments of suburbs and wanted Albert to get the first hand situation report about urban dwellers and elite societies. She briefed him the synopsis of Ivy university culture. She also appraised him in the nutshell the dormitory culture and urban elite children’s thinking pattern. He was allotted a single room which was comfortable and very systematically built to suit the students. Michele arranged the room using her expertise and urban elite culture. Her arrangements have totally transformed the dormitory from a typical student’s room to the looks of a posh studio apartment. She invited Albert for dinner at her residence so that he will interact with the elite society members. She briefed him the cultural etiquettes and table manners. She also trained him in convivial conversation. The advantage with Albert was his knowledge and ability to mesmerize the crowed. His fluency speaking power without conversational mitigation speaks volumes of his confidence and courage. Michele cautioned Albert that there are some elements that are snobbish. He whispers in Michele’s ear, saying that he is smart, strong and powerful within the limitations of elite cultural and social etiquettes.

Albert dressed up decently and reached her house dot on time. The party coordinator ushered him to party hall, and Michele escorted him to her parents. Albert knew that his first impression will be the cornerstone of a strong and lasting foundation in the elite circle. Michele’s has already briefed her parents about Albert’s intelligence and powerful personality. She also cautioned them to be careful with regards conversations, otherwise he will make you entangled in your own nest. Michele introduced Albert to her parents. Albert extended his hand and bows down a bit and said, “It is a great honour to meet you Sir.” He then turned towards her mother and said Madam; your presence reminded me of my mother who passed away when she celebrated my fifth birth day. The kindness and love and affection on your face make me feel nostalgic. I am truly honoured to meet you. Tears rolled down from her eyes, and he hugged and kissed him. She also extended an open invitation to home and asked him to visit their home, whenever he desires. Both Mr. Robert Clinton and Ms. Sara Clinton said that they are happy to meet him and appreciated Michele’s judgement of people.

Albert interacted with rich and famous people in the party. His conversation has been mesmerizing effect on the people he interacted. Mr. William Longfellow was a billionaire dealing in real estate has focused his eyes on Albert. He could see the abundant talents and huge potential to achieve aims and objectives. William immediately sensed his sharpness and social interaction capabilities. He invited him to dinner in the posh hotel. Albert agreed and promised to be there on he appointed day and time. The hosts ushered all the guests to the dining hall for dinner. After the dinner, the guests were preparing to depart, and the hosts thank individually and collectively to all. Albert was the last to leave and thanked Mr. and Ms. Clinton for a great evening. Michele accompanied him to the entrance hall, and the chauffeur drove him back to the campus. Albert has learnt a lot from this elite gathering, besides having the pleasure of convivial talk and culinary expertise of the upscale society. The most effective part was the kindheartedness of Ms. Sara Clinton. He realised that the elite societies have also a humanity factors within their superficial pomp and show.

Albert reached the hotel dot on time and received by his secretary. She ushered him to the governor’s suit and was welcome by Mr. Longfellow. The secretary left them alone and went back to her room attached with the governor’s suit. William started the conversation with the weather which was overcast and intermittent drizzle. He said it is depressing, and he wished nice sunshine instead. Albert replied that it is rather interesting that it was raining on all important and joyful occasions of Queen Elizabeth. He added weight to his own views about rainy days and said that it is mercy of God, and he enjoys it. However, there are occasioned when humans wanted things to fall in line of their liking and priorities. William immediately comes down to business and enquired about his aims and objectives. Albert made it absolutely clear to him that he wanted to utilize his talents in fulfilling basic needs of the poor and destitute. He wanted to achieve dizzy height of success and fame and also earn a fortune. He will make a trust which earnestly caters to fulfil my dreams. William asked him what did you miss in your life? He replied without any conversational mitigation that his mother. He emphasized that during the five years his mother had laid the foundation of an honesty, confidence, deed and modesty. He was cherishing her love and affection, and he will continue to do so until death. Albert asked William what did you miss and what do you desire in life? William answered frankly and candidly that he missed his childhood and desire to be a simple man. Albert was so impressed by his answer that he bows down his head in honour of his greatness. William got and hugged Albert and promised to contribute towards his trust. They headed towards the restaurant section for dinner, followed by his secretary. The dinner was delicious and sumptuous and enjoyed collectively by all. After the dinner, they all departed and William accompanied Albert until his campus.

It was the Saturday night, and Albert was relaxing in his bed and was totally immersed in deep thoughts. He was thinking about William and his answer. He thought that when a man misses his childhood then it speaks volumes of his greatness and humility. He desired to be a simple man reflects his kindheartedness and strong personality. He remembered his mother’s wish; she wrote prior to her death and handed me over. She then asked me to preserve it and read when I go to high school. It was the simple man lyrics:
Mama told me when I was young
Come sit beside me, my only son
And listen closely to what I say.
And if you do this
It will help you some sunny day.
Take your time… don’t live too fast,
Troubles will come, and they will pass.
Go find a woman and you’ll find love,
And don’t forget son,
There is someone up above.

Albert slept and got up the following morning, and he found it to be totally different morning. He felt a fresh lease of life and new enthusiasm. The last night party of elite society has rejuvenated his energy. He was remembering the simple man’s poem periodically recited by his mother prior to putting him to bed. He missed his mother and tears rolled down his cheeks. Her mother’s words were mesmerizing him to think positive. The words have invigorated him, and his thoughts and feelings catapulted him into sublimity. He composed himself and set forth his aims and objectives on track and continued his journey of success to meet his destiny. He knew that life is meant to be lived to its fullest. He smiled and saw the bright future ahead of him with dignity and respect. He got up from the bed with enthusiasm and abundant desires. His goal in life was to accomplish his mother’s dream. He finished the morning routine and dressed up for a long walk along the lake. His reached the spot and instantaneously he felt a fresh lease of life. The serenity and gentle breeze were indeed enchanting. He was strolling down along the track, and suddenly he felt someone was following him. He abruptly turned and saw Michele was smiling right behind him. He was so happy to see her in these captivating environments. He hugged and thanked her for timely guidance and support. He thought it to be appropriate occasions to propose her. He kneeled down and asked her to marry him. She obliged him and they continued their journey of long lasting relationship.

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Dallas-Fort Worth Vacation Planning and Consulting Freedom Fun and Frolic

The Dallas/Fort Worth area overlooks mostly prairie lands with a few rolling hills that are dotted by man-made lakes, and cut by streams, creeks and rivers surrounded by forest land. Its fertile black soil found especially in the rural areas of Collin, Dallas, Ellis, Hunt, Kaufman, and Rockwall counties has fetched it the name Texas blackland prairies. The Dallas/Fort Worth is a place worth visiting even if it is only a one time occasion. Visitors to Texas will wonder how to fit everything into one visit! Visiting a Dallas Fort Worth expert travel advice agency or a Dallas Forth Worth Escorted Vacation business is probably the way to go if you a lot to cover in a limited amount of time.

If you love art and culture, the “Fort Worth Art Lovers Escape”, you’ll be able to tour three of the area’s most popular museums at your leisure. If you have arranged your tour schedule through a Dallas Fort Worth vacation planning and consulting agency, you might be eligible for great discounts, and free gifts.

Have you fallen in love? Maybe a visit to a Dallas/Fort Worth Destination Wedding agency would be worth your while. Whether you and your loved one would prefer the romance of a beach wedding on a tropical island, or something out of the ordinary, a Destination Wedding planner can arrange the traveling plans for your family. More over, a Dallas/Fort Worth destination wedding could save you as much as $20,000, in expenses, while never lacking the quality of amenities or entertainment for your guests.

Honeymooners, families with children, adventurers and enthusiasts, can look forward to fun filled days on the shores of the many lakes that dot the Dallas landscape by going on a Dallas/Fort Worth Escorted Vacation and enjoying whole days of fun, planned entertainment and recreation. Also, renting jet skis, boats, wave runners, fishing or party pontoon boats, ski boats or a chartered houseboat can be arranged for your traveling and sightseeing pleasure with the help of a Dallas/Fort Worth expert travel advice agency.

The Dallas/Fort Worth Celebrity Cruises offers some outstanding cruise packages that go all over the world. Some of the Celebrity cruises are themed, such as the Celebrating Modern Art of 2009, and the Antiques Appraisals by Dr. Lori. in 2010. A Dallas/Fort Worth Celebrity cruise expert is all you need to get details of dates, times, and themes of the cruises.

For those who want more adventuresome fun, contact a Dallas/Fort Worth sailing charter agency. They can arrange private or public charters that will sail for a part of the day, for a sunset sail, or for a moonlight/starlight sail. Some Dallas/Fort Worth sailing charters include full lunches, and are available for weddings, birthdays, etc.

The Fort Worth/Dallas area is a great place for travelers from daytime excursions to sailing at sunset to honky tonks to first class nightclubs and restaurants, a memorable vacation is waiting for you in Fort Worth/Dallas.

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Call of Duty: Elite

There is new leaked information on Modern Warfare 3 released by Kotaku. While Treyarch introduced Zombie Mode into the Call of Duty games developed by them, Infinity Ward has now implemented a mode similar to Zombie Mode. It is the Spec Ops Survival Mode, where hordes of enemies attack you in waves. There are other Spec Ops modes such as mission mode where you are given an objective and must take down enemies along the way.

It has also been revealed that the online multiplayer will have 20 available maps. Though there are no screen shots of the online multiplayer maps, it has been hinted that New York, London, Berlin, and Paris, which are in the single player, will be on the online multiplayer as well. There has been little footage of what the Spec Ops Survival mode looks like and what maps are available for it.

Some of the perks included in the multiplayer are Blind Eye, Assassin, Point Guard, Dead Silence, and Recon. Blind Eye gives you immunity from computer and player controlled killstreaks. The pro version allows you to lock on faster with launchers and gives you extra bullet damage to vehicles. Assassin makes you invisible to UAVs, thermal, and heartbeat sensors. The pro version makes you immune to counter UAVs, and hides your clan tag, name, and red crosshairs. Point Guard counts every two assist kills as a whole kill. Dead Silence will most likely be the same as in Call of Duty 4: Modern Warfare. Recon will be some type of motion sensor radar available on you at all times.

Some the killstreaks have been revealed which are EMP grenade, Precision Airstrike, Stealth Bomber, Littlebird, Remote Turret, Escort Airdrop, Remote Mortar, and Directional UAV. One killstreak that has been confirmed as removed is the Tactical Nuke. It has not been confirmed yet if these killstreak are not stackable like in Call of Duty: Black Ops. Modern Warfare 3 will now have team perks, which will most likely be a defensive style of perk, like Blast Shield, Health Regen, and Stun Protection. We cannot guarantee that these killstreaks will remain in the final version of the games, because it is usual that the multiplayer gets tweaked and modified before the final release. This game is just months away from its release date and we’ll just have to wait to see what features will truly be released.

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Adult Ghost Halloween Costumes to Make Your Halloween a Haunting Good Time

Get out the glad rags and suit up in style for that night of year when all the stars come out to play in their fancy dresses, suits and hats. Nobody wants to miss such a glamorous occasion. Living or dead, you simply have to be there on Halloween!

Will you be rising from your grave and spooking some of the neighborhood kids?

Nothing quite beats a traditional ghost on Halloween and there’s just something about the flowing white robes, isn’t there? Just because you’re dead doesn’t mean you have to look like you’ve just crawled out from six foot under – instead, look like a vision of white and terrifying splendor in an adult Ghost Halloween costume.

If you do want to look like you’ve crawled out from the depths of the earth you’ll probably prefer the Bobble Head Ghost Face Costume in good old basic black. The Ghost Face head is enough to terrify even the bravest little brat and it has an interior elastic support so you can terrify in comfort.

You might need to step up into the Shrieking Soul Costume with its screaming mask if you want to scare adults too. Anyone who screamed when they saw Scream the movie will be quaking in their boots.

The lady that considers herself a class act in life will want to be one in death too. All those ghastly costumes – how undignified! The Ghostly Lady Elite Costume is just waiting for you!

If your other half is a rather honorable gentleman he’ll want to escort you on the big night wearing the Ghostly Gent Elite Costume. Just because you’re deceased doesn’t mean you can’t pay attention to detail so he’ll appreciate the velvet vest, dickie collar and top hat.

Perhaps he’s no gentleman at all. If he’s a rather ghastly chap he might prefer the Ghastly Ghoul Costume. Ghastly as he is you wouldn’t be ashamed of him at all – he’ll scrub up well with the top hat and scarf.

Perhaps you’d like to accompany him in the Ghostly Gal Costume. As tattered and weathered as you are you’ll still look fitting enough for the Gala event of Halloween in this stunning shredded grey dress, wide brimmed hat, veil and gloves.

If you’re looking for eternal love, wearing the Lady Nightshade the Ghost Bride Adult Costume will let someone know your intentions are deadly serious. Who would leave such a beauty at the Alter?

You probably don’t have any royal blood running through your veins but if you wish you did have, the Ghost of Marie Antoinette Costume will at least let you pretend for the night. This sexy costume with crop top and skirt with chains is both classy and naughty so you can play that any way you like.

Naturally, when the elite step out for the night they don’t take the bus, they take their Chauffeur. Hemlock the Ghost Chauffeur is there to serve. If you like to be bossed around or you just want to offer some classy ladies a ride and get away with it, then the Hemlock the Ghost Chauffeur Adult Costume might do the trick.

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There Are Really Only Four Ways To Make Money

People are always looking for money. We need finance to exist in this life, no matter who we are. Millions of people everyday are trying all sorts of gimmicks and get-rich-quick schemes and millions more are being hoodwinked with scams. There are really only four ways to make money!

FOUR WAYS TO MAKE MONEY

WIN IT. Not a sure way to raise finance and many people end up losing more than they win as they try to gamble their way to riches.

INHERIT IT. Not a sure way either. You have to have some rich relatives who think you’re the best thing after sliced bread.

BEG, BORROW or STEAL IT. Absolutely not recommended. All are short-lived with long-term consequences. Fraud, scams, dishonest dealings and lies have a short life. Ask “Bernie” Madoff, an American swindler, former stockbroker, investment advisor and financier trusted by thousands. He got away with his nefarious schemes for a long time, but they finally caught up with him. The FIFA chaps also found that this is a slippery slope.

TRADE SOMETHING FOR IT. Now we are talking! You either have to trade your TIME, ASSETS or EXPERTISE for money. There is no other way to real financial independence.

Once you understand this, the rest is much easier to figure out.

Ask yourself:

Do I have time available? Get a full-time or part-time job and work for someone. Look for opportunities or create them. Join sites like elance.com or fiverr.com and offer your services. Remember, though, you only have so many hours in a day.

Do I have assets I can trade for money? Good question. You can get into Affiliate Marketing by recommending products from online marketplaces like Amazon, ClickBank, JVZOO and get paid good commissions for sales without having to handle the goods and finance yourself. Then you have eBay, Craigslist, OLX, Bid&Buy and a host of other sites that allow you to buy and sell. You can even sell at Fleamarket stalls, and bazaars. There are opportunities everywhere.

Do I have some expertise? This is a far better question and the results are more satisfying. Write some short reports and sell them to people who need to know what you know. Write Kindle books and publish them for free on Amazon’s global platform – and earn great royalties ranging from 30% to 70%. Teach courses on Udemy. Run seminars and webinars.

Why would people want to pay you for information when they can find it free on the internet?

Simply because they have to search for the information they want, sift out the good from the not-so-good and put it all together in a workable plan. It’s so much easier to pay someone who knows exactly what to do and worth the money as they exchange their cash for your expertise.

Think about it. Everybody knows something that others want to know. You can write one course, one eBook or one report and sell it over and over again.

All you need are some creative ideas.

You can get the “how to” by asking Google and watching some YouTube videos that walk you through the technical side of things.

I have an Author friend who ends every teaching session with the words: “Now Go Home… and Write Something.”

I end this article with the same thought: Now Go Home… and Trade Something!

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The Best Personal Development Tools Recommended

Anytime I remember the beginning of my journey into establishing my presence and business online, I smile and laugh because of how I run my business back then. The truth is that I didn’t have any direction. Remembering those days when I drag myself out of bed to do a bit of blogging here and there, and placing ads on those blogs still makes me laugh.

I didn’t set any goals for myself and was not cocksure of what I really wanted to achieve. The resultant effect of this was that I bounced from opportunity to opportunity because I was distracted by the different kinds of marketing strategies and ideas that captivated my unfocused and goalless mind. But the day came when I realised that results only comes from focused efforts in one or two areas.

The reason am telling you this is because I want you to learn from my past experience and to relate it to what I am going to talk about. Apart from not having any clear cut plan, I also didn’t have any personal development tools in my arsenal to ensure a continuous success. Believe me, for you to build your dream business (I assume this is the reason you are reading this post) or climb the highest mountain in the world, you need the “right” tools to accomplish this.

Just like a mountaineer needs the “right tools” to climb the mountain, a business owner also needs the “right tools” to use in order to achieve success in their business. You have to embrace personal development because ignoring it will definitely be to your detriment. Those who ignore personal development on a personal and corporate level will surely experience stunted business and personal growth. Hence, the right personal development tools must be utilized alongside a focused plan to achieve and ensure success.

Over the years, I have come across different type of tools and resources which have contributed to my success in the different industries I have been and am involved in. Though these tools are a big part of my ongoing learning process (yes, I am still learning because I want to sustain my success), the success I have attained in my physical rehabilitation business can be attributed to a strong personal development plan and the right tools I use in order to keep me on the right track.

You see, this applies to every aspect of your life too and I want to help you with that. In this post, I will share with you some of the key personal development tools I have come across on my business journey. Like I said at the beginning of this post, apart from not having a clear cut goal, I also struggled with a lot of personal issues, one of which was confidence and self-assurance.

As I am being honest with myself, I also want you to be honest with yourself because I know that once you use these tools am about to teach you, your life and business will be positively affected. So open your mind. Know what you want to get out of this post and what you want to change because this is the first step to positively change your life and business.

1. TED

Have you ever heard about the TED talks? And if you have, how many of these talks have you watched and listened to, and how many of the individuals giving speeches on this site are you following? If you haven’t heard about the TED talks, then you are about to find out what it’s all about.

TED (Technology, Entertainment, and Design) talk is a global set of conferences run by a private non-profit organization known as the Sapling Foundation, under the slogan “Ideas Worth Spreading”. It is one of the best free resources on the internet for education, fresh ideas and enlightenment as far as business and mind-set issues are concerned.

It is a website where people watch videos on a variety of different topics. Though some of the videos there might not be related to what you are looking for, you will surely find some that you will be of use to you. One thing I also want you to know is that the individuals who give speeches on this site are some of the smartest and most successful people in business and in the fields they specialize in. I highly recommend that you check out this site, see what stirs your mind and apply the ideas being discussed.

2. Mindbloom

As the name suggest, the aim of this site is to enhance your life. This site enables you to work on whatever it is you want to work on by way of creating a “tree” for free. One of the core aspects of Mindbloom is the “bloom” programme. Apart from using it to wake up on the right side of your day, you can also use Bloom as your morning wake-up call, to remind yourself to eat a healthy snack between meals, to shift gears after work by scheduling a bloom with your favourite song and family photos, to remind yourself to pack lunch so as to save a few dollars each day.

You might think these “little things” have no effect on your life, but I can assure you that it had and is still having a great effect on mine. So these “little things” can improve the quality of your life and there are many more personal development tools on this website that can help you with the different aspects of your life. I definitely recommend that you check out this site.

3. Udemy

This is another site that I strongly recommend you check out immediately. If you are looking for a course in a particular area, look no further than Udemy. The site provides a wide range of courses on different subjects. Just name it and Udemy will probably provide a well-structured course on it. These courses are handled by experts who have excelled in their different fields. So you are definitely in good hands.

Let’s also look at this from a business perspective. We all know that knowledge is power (that is if the knowledge is put into action) and the more knowledge you have, the more valuable you become. By being more valuable in your chosen niche, you will be able to improve your business income by improving yourself and the business. Less I forget, it is worth knowing that some of the courses on this site are free. What can you get for free these days? What are you waiting for? Check out this site.

4. Lumosity

This is another mind blowing site designed and maintained by neuroscientists. Yes, these neuroscientists really know what they are talking about when it comes to the optimal performance of the brain, the subconscious and conscious mind. Believe me, just as you know your conscious mind is always at work, your subconscious mind too is “never” on holiday.

The development of the mind is so important because the state of your mind can either positively or negatively affect any endeavour you undertake. This is why am also recommending this site for you. The strength of the mind is equally as important as the strength of the will. With more than 50 million users, many paying $15/month or $80/year for full access, the services being offered on the site has caught on like wildfire. Like anything other personal or business endeavour, you only get out what you put in.

As a company, Lumosity work with over 100 researchers all over the globe. Test results after a 10-week period have shown that after working with 4000 participants completing crosswords, half online and half on Lumosity, the Lumosity group improved more than the crosswords group on an assessment of cognition. Like it or not, the statistics are strong. So it may be worth a go.

5. Vision Board Deluxe

This is a great app which does pretty much what it says on the tin. You are at liberty to create your own vision board which will propel your success even further than you think. And this can be done on the go by using your phone or tablet. You may be familiar with this concept of creating a vision board and why people do it if you are a big fan of personal development. And in case you are not or you want more information on this, let me explain.

As I have said before, your subconscious mind is always working. In fact, whether you realise it or not, it’s working really hard, even right now as you read this post, filtering all kinds of stimuli from the environment around you. If it doesn’t do that, you would go completely mad from everything you have to process. But the subconscious mind is far more important than just filtering all kinds of stimuli. It is also the most important factor in many successful people’s journeys.

Once you create a vision board, you activate your subconscious mind by constantly reminding it that what you are doing is so important. You are focusing your mind on what you truly want and because of the excellent bit of kit it is, it will work to ensure you receive everything you desire. You may not fully understand this idea (though I would be happy if you could catch this idea right away), but I promise you, your subconscious will open doors and your eyes to opportunities you didn’t even know were there.

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Digital Marketing on a Budget in 2017

The most important thing about cost-effective marketing is to focus on high-return activities. Different channels work for different companies, there’s no one-size-fits-all. If there’s one thing we know though it’s that you should absolutely spend money on marketing your business online. Even a budget of $1,500 can go a long way.

Research $0

The great thing about research is that the only resource you’ll need to spend is your time. If you don’t do thorough research before spending your first marketing dollar you probably won’t put the remaining $1,499 to particularly good use.

A good place to start is by doing a quick Google search of your industry, identifying patterns, understanding consumer behaviour, studying your competition, and even reaching out to your target audience for first-hand market research. The data you collect during this process will serve as the foundation of your campaign.

Certainly, there are ways you can spend money on research. There are organizations that sell reports with seemingly critical information, as well as tools that’ll pull data from around the web for your consideration. Services like Springwise and Trendwatching are great for this, but can be a bit pricey. There’s more than enough free information out there to help get you off the ground.

Email marketing $350

In spite of all the new tools and techniques, email marketing continues to prevail as one of the most effective marketing methods you could implement. The fact is, your email list is gold – these are people who have responded to your outreach, opted in and are primed to hear from you. If you do nothing else, take advantage of email marketing and center your campaign around it.

So what does $350 get you? Right now, it’s the equivalent of a one-year subscription to MailChimp, which needs no introduction. An email list of 2,001-2,500 contacts will cost you $30/mo, technically totalling $360/year. Depending on the size of your list and needs, you can pay more or less – it’s free for up to 500 contacts.

New apps such as Conversio, showcased on my startup’s website evercloud.co, allows you to easily grow revenues by supercharging existing customers through intelligent email receipts and thus increasing lifetime customer value.

Video marketing $300

According to Cisco, consumer internet video traffic will account for 80 percent of all consumer Internet traffic globally in 2019. That is a whopping 64% increase from 2014. For marketers, if you’re not already taking advantage of the impact that videos have in your content marketing strategy, then you absolutely have to jump on the bandwagon.

Posting unique content to YouTube or Vimeo and sharing it on relevant social media channels can help establish an online presence. Of course you can also just share interesting third-party videos to your followers if they’re relevant, but it’s also important to create your own videos.

Alternatively, you can sell videos on Udemy, an online learning platform, which can be a powerful sales vehicle for individuals and businesses who want to share their knowledge and leverage their expertise and generate a scalable, recurring revenue stream.

Costs associated with video marketing can vary. Video editing software and hosting doesn’t come cheap, services such as JWPlayer cost $300/year, but can easily prove to be a very shrewd investment.

Paid social media marketing $450

With a bit of testing you will quickly know which social media platform to focus your content creation and promotion efforts on. This isn’t to say that you should forget about posting or interacting on other channels. But when it comes to spending money, nail it down to the one or two platforms you’re confident will get the best engagement.

Once you’ve identified your channels, start promoting your best content with paid ads. Get up and running with a business page on Facebook or promote content from any type of account on Twitter, Instagram, and/or LinkedIn. A Twitter card, for instance, can give you a brand boost and build your email list at the same time. LinkedIn not only offers boosted posts, but also detailed analytics that helps ensure your posts are reaching your desired market. That $450 budget will prove one of the most inexpensive ways available to get your message in front of (highly targeted) new eyes. When used effectively, any major social media site can help you gain traction and collect followers quickly, leading to more interaction and sales in the future.

Sometimes managing all your social media and online presence can be time-consuming. That’s where companies like Hootsuite and Mention become extremely useful. Hootsuite lets you manage all your social media pages from one dashboard and has other tools such as scheduling your posts, and Mention is your eyes and ears for what people are saying about your brand online. And then there are newer services, like Kickstagram, a platform to successfully manage and make the most out of your Instagram account. Additionally, Publicfast lets you connect with social media influencers, which can have a massive impact on your social media efforts. And of course you can always outsource your social media marketing to pros like GoodAudience, who have the knowledge and experience to really grow your social media presence.

Don’t be afraid to look beyond social media platforms – community sites like Quora, Reddit, and Medium can be a great way to advertise your product or service. Just make sure you aren’t blatantly promoting your business, it won’t be well-received!

Content Marketing $400

Never underestimate the power of good content. Blog posts, infographics, whitepapers, eBooks, newsletters, whitepapers, videos, webinars, the list goes on! If you’re not a confident writer or simply don’t have the time to dedicate to writing your own blog you can look into outsourcing this task. Blog Hands is a blog content writing service meaning your blog will be one less thing to worry about, and costs are completely dependent on the length and number of blog posts you’d like. Allocating roughly $400 would be a good place to start, which would get you ten 400-word blog posts. 400 words is a bit on the short side, but they also have plans for 800, 1,200, and 2,000-word blog posts. The key here is to post relevant content that shows visitors your company is a thought leader in your respective field, while also helping with search engine optimization.

Ultimately, the strategies you choose to invest in may be different, and they probably should be, as every business and every target audience is different. What works for one group of followers may fall flat with another, which is why research and ongoing testing is so important. But what I want you to walk away knowing is that marketing doesn’t have to break the bank to be effective. With just $1,500 and a little research, you can successfully implement a full-stack digital marketing campaign. The great thing is that you will quickly learn what works and what doesn’t, and you can re-allocate your budget accordingly.

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How to Learn SEO: What Training Methods Are Best?

At its heart, SEO (search engine optimisation) is simple. The basics of SEO haven’t really changed since Google first started dominating the way people search the internet: make each page relevant to the topic it’s about; keep to just one topic per page; get some proof that it’s a worthy page by getting links pointing back to it.

Of course, like everything that’s outwardly simple, there are a lot of small details that need to be right.

Which is where SEO training comes in.

There are a number of different ways you can get SEO training:

Learn online

This can be done via articles such as this one, videos on YouTube, forums that deal with internet marketing and quite a few other sources.

Whilst this can be cheap – depending on how much you value your time – you need a certain amount of knowledge in order to be able to filter out information that’s no longer relevant or is just plain wrong.

For instance, a lot of the finer details of techniques such as link building change over time as Google does its best to reduce or remove the influence of the spammier techniques.

Which means that, yes, links are still important but some links are better than others and how the link actually links is getting more important.

Buy a course or a book

Amazon is awash with books on SEO. It gave me 8,325 in the books section alone when I checked just now.

You can check through the reviews of these to get an idea about the usefulness of the book. If you do that, pay more attention to the reviews from people who are marked as verified purchasers.

The look inside feature will also help you decide whether or not you get on with the style of the book.

And remember to check the copyright date. Books take a while to get through the publishing process, so the more recent this is, the better.

Courses are more difficult to check unless they’re on a site like Udemy which allows feedback and tells you the number of subscribers to the course.

The best online courses are membership based as these have the revenue to keep abreast of current techniques.

Personal SEO training

This is probably the best way to learn SEO.

The biggest advantage is that you actually have to set the time aside to learn.

Unlike a book or an online course where you can put it aside and – at least in theory – come back to it later.

That discipline can make all the difference to your learning experience. As much as anything because you’ve actually been physically (and hopefully mentally) present during the training.

You can then use what you’ve learned in your training to implement SEO on your website.

The implementation isn’t difficult. If anything, most of it is repetitive and relatively mechanical.

Even if you decide to hire an SEO expert to carry out the work involved, it’s worth doing some training yourself so that you can check whether what’s being done on your behalf is using the right techniques.

That’s something I was taught at university and have never forgotten. It means that you know the right things to ask and can check that what’s being done to promote your site will be likely to work positively for you.

The best way to learn SEO is to have face to face training.

You get tailored help to make sure that your precise needs are met and you can ask questions to make sure that you fully understand the search engine optimisation process.

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How to Choose the Proper Limo Service for Your Upcoming Special Event

There are several different event types that could require limo service. From weddings and proms to airport transportation and group events, riding in a limo driven by an experienced driver takes some of the strain off of the host. With the proper limo company in charge of the travel details, there is no need to be concerned how your party is going to get where they need to go.

The first and perhaps most important factor to consider when choosing a transportation company is how many people you have to fit in the vehicle. Some companies have large stretch limousines and stretch SUVs while other companies may only have town cars and vans available. Be sure to get an accurate count before deciding what type of vehicle you are going to get.

Some of the common types of vehicles available at many limo service companies include stretch Hummers, Lincoln Town Cars, and stretch limousines. All of these cars can transport various amounts of guests. A town car or sedan is sufficient for one or two people while a stretch limo or SUV works better for larger groups.

The next factor to think about is where you are traveling to and from. Many companies will only work in their local area while others will drive you anywhere you want to go. There are even some limo service businesses that will take their passengers across the country if that is what they want to do. Just be aware that the farther you go, generally, the more expensive the trip is going to be.

When calling around to various limo service companies, be sure to get quotes before you choose one. Every business is different and to get the best deal you need to shop around. Ask them about any added services that you may benefit from as well. Some businesses will add on more time or a beverage package for an additional charge if you want it as part of your trip.

If you are ordering your limo service for your wedding, you want to make sure that the company you hire will be accommodating to your needs. You are most likely going to want to stop and take pictures at various locations while still keeping a certain schedule. Be sure the transportation service that you choose allows you to be in complete control of what you are going to do while you are in the car.

Before making your final decision, go and visit the limo service company that you have decided on. Ask to take a look at the vehicle that they are offering you so that you can be sure it is one that you are going to be happy with. If you do not completely agree with what they have picked out for you, you will have the opportunity to view the rest of the fleet on the spot.

Whenever you are planning a special event and you want to get transportation, make sure it is done by a professional company that Is well-known and trusted. The most important thing is that you get where you need not only on time, but also safely. Check reviews and ask friends and family for suggestions before you settle on any one driving company.

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